Reflection of Fundraising Requests
Hi all! I hope you had a great weekend. For our assignment this week, we were asked to look at four fundraising requests and compare and contrast them. Here is what I found. What Do These Letters Have in Common?: These letters all have one very simple thing in common, they are all asking for donations. What are the Big Differences?: The big differences between these four letters is the way they are presented. For example, the non profit organization Down City Design uses photos of their projects their donors have made possible. In IRC's letter, they use text cues such as bold font to get their point across. United We Dream talks about numbers and what their donors made possible in the past year. Youth in Action uses the art of story telling to talk about their experiences. What Tools Do They Use?: Although this is touched upon before, the tools that these organizations use include numbers, font, and stories to help persuade donors. What Non-Profit Would I Choose?: ...